Some people believe that a car is just a mode of transportation – a vehicle that gets you from one point to another.
Well, they don’t own a Jeep.
There are many aspects of being a Jeep owner that spills beyond the commute on the road. A Jeep embodies your personality, your personal values and even your desires. Its proven capability embraces and encourages adventure. On top of that, a Jeep connects you not just to places, but also people. When you own a Jeep, you seize The Jeep Life.
What is The Jeep Life?
You might have heard the phrase ‘The Jeep Life’ tossed about here and there. Its meaning is implicit but always ambiguous. That’s because The Jeep Life constitutes the lived experience of individual Jeep owners. These people have the power to define it, but there are always a few strands of similarities that bind together, forming the fluid definition of The Jeep Life.
The Jeep Life is about your connection with Jeep.
It doesn’t quite matter if you’re a newbie to Jeep or if you’re a decades-long loyal Jeep owner. It doesn’t matter whether you’re the proud owner of the legendary Jeep Wrangler, the trusted Jeep Compass, or the champion of SUVs, the Grand Cherokee.
It also certainly doesn’t matter if you’re an automotive geek with an encyclopedia knowledge of Jeep’s powertrain, or just somebody who appreciates the aesthetics of the vehicle.
What matters is that you enjoy the Jeep – in any and all the ways that you do.
For many, it’s about a feeling – that feeling of freedom when you’re behind the wheels; that infectious sense of adventure that your Jeep emanates; or that relentless confidence you get when trudging through the most challenging terrain.
This connection is special – because after all, Jeep is not for everyone.
The Jeep Life is about having a sense of adventure.
Jeep owners are typically young at heart. Rugged and durable, the Jeep is built for an active lifestyle filled with explorations. The harsh elements are not a problem; it can take on mud, sand, water and snow, not just the boring road. The Jeep nudges its owner to harness its potential by taking it off the trail and out into the Great Outdoors, where the Jeep is not just a vehicle but a reliable companion.
The Jeep Life is about forming bonds. It’s about the community.
When you own a Jeep and find yourself pulled into the wondrous world of Jeepdom, you become part of a welcoming Jeep community. This community of Jeep enthusiasts thrives worldwide, its pulse beating strong and steady.
In Singapore, the Jeep community is a fun bunch that bonds together during regular events and outings. Your connection with Jeep is your ticket to all sorts of after-work leisure activities with other Jeepers, from supper and charity events to a full-day outing across the border. For some who are a part of this group, the most rewarding part of being a Jeep owner would be the priceless memories made and friendships formed after beginning their journey with Jeep.
Even if you’re not a social butterfly or lack the time to join such gatherings, you will undoubtedly find yourself making fleeting connections with other Jeep owners somehow. After all, the Jeep stands out in the endless sea of vehicles and in the carpark crowd. A simple Jeep Wave, from one Jeep owner to the other on the road, is a way to say, ‘Hello, we’re on the same team!’ This gesture may be small but it’s one that further solidifies The Jeep Life.
The Jeep Life is about living a wholesome life.
Last but certainly not the least, The Jeep Life is about living life to the fullest – as cliché as it sounds.
It’s about getting out of your comfort zones, leading an active lifestyle, and creating lasting relationships with camaraderie. It’s about the freedom to #goanywhere and #doanything. It’s about being connected, not isolated. It’s also about passion.
In essence, The Jeep Life is about all the good things that add up to a wholesome life.